“Malaysia and other countries face many challenges. But these also present opportunities if we give creativity and innovation the attention they rightfully deserve. To do that we must move towards a national development strategy that is driven by creativity and innovation.”

(YAB. Dato' Sri Mohd Najib Bin Tun Haji Abdul Razak, 2016)

In an interconnected world in this age of globalisation, all individuals, institutions, and nations must learn to think outside the box, to create new ideas towards sustainability and resilience. Creativity is essential in all disciplines and knowledge-oriented societies. Creativity involves the generation of new ideas, things or concepts or the transformation of those previously existing, and it is an essential element of the innovation process. Thus, nurturing and enhancing creativity across a company, organisation, industry, and agency is a result of continuous efforts into globalisation and the transformation movement of the 21st century. Crucially, creativity serves as an engine of growth for a nation’s development in economy, society, and environment.

Creativity is a flexible, versatile phenomenon that is applicable in various ways and on a multitude of levels, and it is an integral skill in any responsibility, role, and discipline. It covers various fields such as literature and culture, research and development, curriculum, corporate social responsibility, community engagement, religion, values and ethics, arts, sustainability, and history. The inclusion of creativity stretches across a cross section of fields especially in building the capacity to resolve issues, problems and challenges, to find alternatives and innovative solution, and to access better resources and tools for success in a fast-changing world.

Creativity is necessary as a foundation for education and the humanities’ ecosystem framework as it is linked to concepts such as critical thinking, problem solving, and innovation. Hence, the National Conference on Creativity in Education and Humanities 2017 (NCC 2017) with its theme “Empowering People”, will serve as a platform for multistakeholders to understand and promote the role of creativity in the development of education and humanities, which is considered as a source of creativity in society at large. Aimed at both practitioners and scholars, NCC 2017 will explore the creative ecosystem in relation to both the formal and informal education and humanities contexts, and examine the notion of “ubiquitous creativity” as it relates to education and humanities. NCC 2017 seeks to offer a platform to discuss how creativity and imagination can be utilised to cultivate innovation in society as a whole.



  1. To highlight the importance of creativity towards innovation and wealth generation for society and nation
  2. To serve as a platform for participants to share and exchange their findings and experience of creativity integration
  3. To provide opportunities for discussion and information sharing of policy, governance, pedagogy, services, and other practices on creativity in education and humanities


Date & Venue

25 to 26 October 2017, School of Humanities, Universiti Sains Malaysia, Penang



National Higher Education Research Institute (NaHERI) and School of Humanities, Universiti Sains Malaysia



Sunway University, Han Chiang College & USAINS Holdings Sdn. Bhd


Conference outline

The two day conference will comprise of various sessions for presenters (oral and poster) and forum presentations by invited speakers. The language of oral and poster presentations will be in English or Malay.

Conference presenters of NCC2017 will have two (2) choices to publish their papers.

a) in Bulletin of Higher Education Research by Institut Penyelidikan Pendidikan Tinggi Negara (IPPTN)

- deadline : 16th October 2017

b) as book chapters by a university press

- deadline : 16th October 2017

Important Note: Paper submissions for publications in bulletin and as book chapters must be in English language only. Those who wish to present their papers at the conference in Bahasa Melayu must translate their papers into English before submitting it to us for consideration of publication. Submitting a full paper is not mandatory but is highly recommended. 


Target participants

Academics, scientists, researchers, school teachers, policymakers, students (schools and higher education institutions), government ministries / agencies, corporate groups, non-profit organisations (NPOs), industry groups, non-government organisations (NGOs) and anyone who is interested in creativity in education and humanities.


Important dates

Abstract submission: 15th September 2017

Notification of acceptance: 22nd September 2017

Paper submission for Bulletin: 16th October 2017

Paper submission for Chapter in book: 16th October 2017

Registration and payment deadline: 29th September 2017